Even more important was the greatly anticipated renovation that Tate Modern has been working on for years and whose results started presenting themselves in 2012. Nevertheless, Hirst and his diamond skull were not an isolated and prime factor for this record. In total 450,000 people visited the show between April and September. Having his exhibition open for five months encompassing the Olympics Games period when the city, particularly the riverbank, was swarming with tourists was indeed a successful strategy to raise awareness of the museum. One event that certainly helped in this figure being reached was the retrospective of one of the most controversial contemporary British artists: Damien Hirst. It is a record since its opening in 2000 and represents an increase of 9.5% on 2011. According to data released by the museum, a total of 5.3 million people visited its exhibition spaces over the past year.
Tate Modern 2012 Programme in Retrospect: the Place for Performanceīy CAROLINE MENEZES It came as no surprise, in January, when Tate Modern announced that 2012 was an exceptional year for the museum in terms of visitor numbers.
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